How Atomic boosted Highland Holidays’ PPC revenue by 374% in 24 months

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9.5 9.5

Return on ad spend (ROAS)

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PPC revenue increase in 24 months

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1.2 1.2 m

Ad views

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The Brief:

Drive online bookings for
Highland Holidays

Highland Holidays wanted to significantly boost their online visibility and drive more bookings through Google Ads. Their goal was to increase revenue from paid search while improving overall efficiency and return on ad spend (ROAS). They approached Atomic to enhance their PPC strategy and help them achieve consistent growth.

Driving online direct bookings

Guests enjoying a spot of camping at Ben Nevis Holiday Park

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The Solution

The team Atomic strategy

With ROAS-focused bidding and ongoing A/B testing, we ensured campaigns captured new opportunities while driving growth and conversions.

Atomic audited their campaigns, refining keyword targeting, ad copy, and bid strategies. We set up dedicated landing pages and split campaigns by park names alongside brand and non-brand terms to better target specific audiences. ROAS-focused bidding and dynamic search ads helped capture new opportunities. With ad extensions for calls and directions, and ongoing A/B testing of ads and landing pages, we kept the campaigns optimised and efficient. Regular monitoring and real-time adjustments ensured we could scale effectively while maintaining profitability.

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The Results

Success, and then some…

In 24 months, Atomic helped Highland Holidays increase monthly PPC revenue by 374%, with an average ROAS of 9.5. The campaigns generated 1.2 million ad views and 20,000 other conversions, including phone calls, park visits, and contact form submissions.

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Paid media revenue increase in 24 months

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ROAS score

Highland Holidays has seen remarkable success with our PPC campaigns, resulting in a significant increase in revenue. Our refined strategy and targeted approach have truly paid off, allowing us to reach the right audiences effectively. It’s been rewarding to see our efforts translate into tangible results.

Jack

PPC Manager