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How Woodthorpe’s First Paid Media Strategy Generated £288K in Direct Booking Revenue

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288 288 K

Direct Booking Revenue

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36 36 K

Paid Media Spend

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Blended Return on Ad Spend (ROAS)

01

The Brief:

Bring more guests directly to Woodthorpe and keep more value from every booking.

With touring pitches, camping, pods, cabins and lodges, Woodthorpe Leisure Park already offered a strong range of holidays. Bookings were falling short of their potential, and third party commission fees reduced the value of each stay.

Paid media had never formed part of the park’s marketing strategy. The aim was to reach new guests, increase direct bookings and give the park greater control over its revenue.

02

The Solution

ParkSpark power…

Dedicated campaigns for every type of stay turned guest demand into £288K in direct booking revenue for Woodthorpe.

We began by reviewing competitor activity, customer demand and how people searched for different types of stays. We used these insights to build Woodthorpe’s first Meta and Google Ads strategy from the ground up. Dedicated campaigns gave touring, camping, pods, cabins and lodges their own focus.

Audiences were shaped around location, interests, previous engagement and booking intent. We continually tested creative, offers, search terms and budgets, moving investment towards the campaigns producing the strongest direct booking value.

03

The Results

Meta generated £129,041.82 in direct booking revenue between 25 July 2025 and 25 August 2026, while Google Ads generated £159,041.19 between 1 September 2025 and 25 August 2026. Across those reporting periods, the channels delivered £288,083.01 in direct booking revenue for Woodthorpe from £36,040.93 in spend, achieving a blended ROAS of 8x.