Book a discovery call with the team
Transforming UX: How Atomic increased direct web bookings by 41.5%
<
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15 15 hrs
2
3
4
5
6
7
8
9
10
11
12
13
14
15 15 hrs
UX tweaks made
+
10
20
30
40
41.5 41.5 %
20
30
40
41.5 41.5 %
Increase in direct bookings MoM
+
1
2 2 min
2 2 min
Extra time spent browsing the site
01
The Brief:
Optimise the website user experience to improve direct performance
Tyndrum Holiday Park needed a website redesign that improved user experience (UX) and conversion rates to increase direct bookings. They also aimed to better showcase their stunning scenery to potential guests.
From browsing, to basket!
Direct bookers enjoying a camping holiday at Tyndrum
02
The Solution
The team Atomic strategy
We looked at the current conversion rates and set out an objective to significantly improve the user experience for guests who want to book direct.
Atomic undertook a complete website redesign for Tyndrum Holiday Park, focusing on enhancing UX and CRO. We collaborated with their park management software (PMS) to integrate availability widgets for a smooth booking process. To highlight the park’s beauty, we implemented video-led pages, providing users with a rich visual experience. We also strategically placed search bars and booking buttons to ensure a user-friendly journey, driving more direct bookings.
03
The Results
Loyal customers who now prefer to come direct
Post-redesign, Tyndrum Holiday Park experienced a 41.5% increase in direct bookings month on month. We were able to easily report on this with ParkSpark. The enhanced functionality and visual appeal of the website created a more engaging experience for visitors, directly boosting booking numbers.
+
10
20
30
40
41.5 41.5 %
20
30
40
41.5 41.5 %
Increase in direct bookings month on month
<
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15 15 hrs
2
3
4
5
6
7
8
9
10
11
12
13
14
15 15 hrs
UX tweaks made
Our transformation of Tyndrum Holiday Park’s UX has been a game-changer. The 41.5% increase in direct bookings speaks volumes about the effectiveness of our approach. The reports clearly show how a seamless user experience can drive results and enhance customer satisfaction
Josh
Senior Account Manager
Fancy a
discovery call?
Let’s connect and spark some ideas to power up your business!
