Book a discovery call with the team
From First Enquiry to Every Caravan Sold at Meadowview
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The Brief:
Build Meadowview’s sales pipeline from scratch and find buyers for every available caravan.
As a newly opened owner-only caravan park, Meadowview had no established audience, waiting list or existing sales pipeline. It needed to introduce the park and help potential buyers picture themselves owning a holiday home by the Lincolnshire coast. The aim was to turn that interest into genuine enquiries and caravan sales.
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The Solution
Generate holiday home sales leads…
From introducing the coastal lifestyle to capturing active searches, we helped find buyers for every available caravan at Meadowview.
We built the strategy around the journey someone takes when considering holiday home ownership. Meta created the first spark, with video campaigns introducing Meadowview, the coastal lifestyle and the opportunity to own a caravan or reserve a plot.
We tested different messages and creative approaches to see what encouraged people to stop, explore and enquire. Google Ads supported the next stage by reaching people actively searching for holiday homes and caravan ownership.
Brand and generic campaigns put the park in front of potential buyers while they were weighing up their options. Lead quality and feedback from the sales team guided ongoing changes to locations, audiences, creative, keywords and budgets.
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The Results
Within seven months, every available caravan at Meadowview had been sold. Meta and Google Ads generated 492 platform-reported enquiries from £4,449.82 in advertising spend, at a blended cost per lead of £9.04. This included 302 website enquiries from Meta and 190 lead conversions from Google Ads.
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discovery call?
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