From Third Party Bookings to £116K in Direct Revenue for a Luxury Glamping Business

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116.5 116.5 K

Direct Booking Revenue

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334 334

Direct Bookings Generated

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13.8 13.8 x

Meta Return on Ad Spend (ROAS)

01

The Brief:

Grow direct bookings, fill more pods and reduce reliance on third party platforms.

The business had never used paid media and depended heavily on third party booking platforms. Those platforms brought in guests, but high commission costs reduced the value of each booking.

The aim was to build a reliable source of direct bookings, improve occupancy and give the business greater control over its revenue.

02

The Solution

Enter Meta magic…

Meta brought new guests directly to the business, helping fill more pods as the site expanded from 3 to 6.

We started by exploring what made the pod experience special and who was most likely to book it. We reviewed competitor activity, customer behaviour and audience interests before creating the business’s first Meta advertising strategy. We tested different locations, audience groups, videos, messages and seasonal offers to see what encouraged people to book. We measured performance against direct revenue and occupancy, moving budget towards the audiences and campaigns generating the strongest booking value. This gave the business a direct route to new guests and supported its expansion from three pods to six.

03

The Results

Between January and June 2026, Meta generated £116,452.48 in direct booking revenue from £8,417.56 in spend, delivering 334 direct bookings and a 13.8x ROAS. Occupancy reached 92% in May and 88% in June across all six pods. With the site having expanded from 3 pods to 6, occupied capacity increased by 120% compared with June 2025.