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How Highland Holidays Generated Over £1M in Direct Booking Revenue

£ 1
1.01 1.01 m

Direct Booking Revenue

+ 10
20
30
40
45.32 45.32 %

Year on Year Meta Revenue Growth

+ 10
20
30
40
50
52.11 52.11 %

Year on Year Google Ads Revenue Growth

01

The Brief:

Grow Highland Holidays’ direct bookings and generate interest in holiday home ownership.

Highland Holidays wanted to grow direct bookings across its three Scottish holiday parks, each offering a different experience and attracting different guests.

The challenge was to make each park stand out while bringing the activity together through one coordinated strategy. Alongside holiday bookings, the campaigns also needed to generate interest in holiday home ownership.

Direct bookers enjoying a camping holiday at Tyndrum

02

The Solution

ParkSpark power…

Campaigns tailored to each park helped Highland Holidays generate over £1 million in direct booking revenue.

We built separate campaigns around each Highland Holidays park, accommodation type and stage of the booking journey.

Creative, messaging and targeting reflected what made each location different. Google Search and Performance Max reached people actively looking for Scottish breaks, while Meta introduced the parks to new audiences and brought previous website visitors back when they were ready to book.

We continually reviewed creative, audiences, search terms, bidding strategies and budgets, directing investment towards the parks and campaigns producing the strongest direct revenue. Separate lodge sales campaigns supported holiday home ownership.

03

The Results

Meta generated £357,316.13 in direct booking revenue between 1 August 2025 and 25 August 2026, while Google Ads generated £648,071.31 between 1 August 2025 and 25 August 2026. Across those reporting periods, the campaigns generated £1,005,387.44 in combined revenue for Highland Holidays, with a blended ROAS of 8.96x. Meta revenue grew 45.32% year on year and Google Ads revenue grew 52.11%; ownership campaigns also contributed to 4 confirmed holiday home sales.

£ 1
1.01 1.01 m