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Driving Direct Bookings and Holiday Home Sales for a Scottish Borders Holiday Park
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Return on Ad Spend (ROAS)
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Holiday home sales leads in one month alone (August)
01
The Brief:
Increase bookings during off-season, and generate holiday home sales leads.
Our client wanted to increase direct bookings during quieter periods while also reaching more people interested in buying a holiday home.
These were two very different audiences, each needing its own message, targeting and customer journey.
02
The Solution
The ParkSpark magic.
From driving direct bookings to selling holiday homes, paid media helped the park grow revenue, build a strong sales pipeline and secure a confirmed sale.
Our paid media team reviewed competitor activity, campaign performance and audience behaviour before restructuring Meta and Google Ads around bookings and ownership.
We refined audiences, creative, search terms and budgets throughout the campaigns, moving investment towards the activity delivering the strongest results. Ownership enquiries were also connected to HubSpot, helping the sales team follow up with potential buyers.
03
The Results
Between January and March 2026, the booking campaigns generated £27,897.77 in direct booking revenue from £1,209.41 in spend.
This delivered 158 direct bookings and a 23.1x ROAS.
In August 2025, the ownership campaigns generated 210 holiday home sales leads.
The activity also contributed to a confirmed holiday home sale.
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23.1 23.1 x
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23.1 23.1 x
Return on Ad Spend (ROAS)
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Holiday Home Sales leads in one month alone (Aug 2025)
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