We’re excited to introduce Jade, the newest member of the Atomic team! Joining us as a social media specialist, Jade brings a background in Fashion Marketing, a passion for creativity and plenty of enthusiasm for all things social media.

We caught up with Jade to find out a little more about her and what attracted her to Atomic…

Getting to Know Jade

Can you tell us a little bit about yourself and your background?

I’m a Social Media Specialist, with a degree in Fashion Marketing from the Manchester Fashion Institute, as well as experience in in-house and freelance content creation and marketing.

What made you interested in marketing and how did you get into it?

I’ve always enjoyed being creative and coming up with ideas, so marketing felt like a really natural fit for me. I liked the idea of being able to combine creative with strategy and see how an idea can turn into something that actually gets people’s attention.

Life at Atomic

What attracted you to joining Atomic?

I think it was the variety, I loved the idea of working with lots of different clients, industries, and audiences, rather than doing the same thing every day.

Can you tell us about your role at Atomic and what a typical day looks like for you?

As a Social Media Specialist, no two days are ever the same! One minute I could be out creating content for a really cool business, and the next I could be planning social media posts, writing captions or coming up with new content ideas for clients.

I love the variety because it keeps things interesting and means I’m always doing something different!

What’s one thing you’ve learned since joining the team?

I’d say I’ve learned a lot about all the different platforms and software the team uses. There were quite a few that I hadn’t used before joining, so it’s been really useful learning how they all work and finding out how much they can actually help with content and social media.

Jade’s Marketing Favourites

Is there a particular area of marketing you enjoy most and why?

I’d probably say social media trends! I really enjoy keeping up with what’s popular and seeing how we can put our own spin on a trend to make it relevant for different clients.

I also enjoy learning what different audiences engage with the most and seeing how we can use that to create content that actually works for them. There’s always something new happening on social media, so it keeps things interesting!

What’s your favourite marketing campaign you’ve seen recently?

One of my favourite recent campaigns has been Alix Earle’s Go Calm campaign for Reale Actives. I really loved the creative behind it, especially the 70s-inspired theme and the contrast between all the crazy, chaotic visuals and then the Go Calm serum. I thought it was such a fun and eye-catching way to communicate what the product is about, while still feeling really on brand for Alix.

It’s definitely the kind of campaign that would make me stop scrolling!

Outside of Work

Outside of work, what do you enjoy doing?

I love spending time with my friends, family and pets, going on holiday and finding a good coffee shop! I also enjoy baking and going for walks along the seafront in my hometown. I’m always up for trying something new, whether that’s exploring somewhere different, finding a new coffee spot or trying out a new baking recipe.

If you had to describe yourself in three words, what would they be?

Friendly, easy-going and positive!

Welcome to the Team Jade!

It’s been great getting to know Jade a little better, and we’re excited to see what she brings to the Atomic team. With her creativity, enthusiasm and love of social media, we’re looking forward to seeing what’s next!

Ready to elevate your marketing? Speak to Atomic Marketing today!